Pure beautiful

I spend a fair bit of time looking at creative from around the world,  with a lot of so-so creative out there, and there are ads that just make you stop in your tracks and watch 'em over n over again. This is one of them.


Don't know if there's any integration or social mumbo jumbo, all I know is its gets its point across in the most memorable way possible. Pretty sure guys in SA will think twice about drinking and driving.

Where's the line

Today, I heard about someone who decided to walk away from the world of advertising and it made me think - where do we draw the line? Do we wait for our significant other to walk out on us before we cut the "it's for the award" or "great work requires dedication" bullshit. In the constant struggle for great work vs a great life, which one wins? and if so, would you miss the other?

I've recently rediscovered my vibe, my buzz, my "whatever you call the thing that make you want to do good ads" again...

This paradox that so many of my fellow creatives struggle with make me wonder how long this relationship with advertising will really last.

The only thing i ever thought about was winning that gold pencil/lion/cube and now i think i'll still try and make the best ad i can and if the award comes so be it if not i guess i'll have a coke and a smile and shut the fuck up.