I spend a fair bit of time looking at creative from around the world, with a lot of so-so creative out there, and there are ads that just make you stop in your tracks and watch 'em over n over again. This is one of them.
Don't know if there's any integration or social mumbo jumbo, all I know is its gets its point across in the most memorable way possible. Pretty sure guys in SA will think twice about drinking and driving.
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