Buying an idea in its infancy is amazingly hard.
I get that. To see a couple of sketches and a few mood boards with a bunch of words about what it could be is a tough buy. And that's when the people doing the buying need to have faith, just a little smidgen of trust that this could become something bigger than all of us thought or expected. We all know advertising is not an exact science but we all draw from thoughts and ideas that resonate with a human truth
I love when clients point to awesome campaigns like "Impossible is nothing" and say "we'd like something like this", but think about where that started out, just this little speck of a thought with a line that contained all the potential in the world.
And for people who aren't the most visual thinkers, it helps to trust the people whom you've turned to for a marketing solution instead of going out duck hunting because if they keep that up sooner or later people are going to get tired to being shot down.
So, lets show a little trust in what we can't see...yet. And take that leap together...
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