Today, I heard about someone who decided to walk away from the world of advertising and it made me think - where do we draw the line? Do we wait for our significant other to walk out on us before we cut the "it's for the award" or "great work requires dedication" bullshit. In the constant struggle for great work vs a great life, which one wins? and if so, would you miss the other?
I've recently rediscovered my vibe, my buzz, my "whatever you call the thing that make you want to do good ads" again...
This paradox that so many of my fellow creatives struggle with make me wonder how long this relationship with advertising will really last.
The only thing i ever thought about was winning that gold pencil/lion/cube and now i think i'll still try and make the best ad i can and if the award comes so be it if not i guess i'll have a coke and a smile and shut the fuck up.
It is a fine line that we walk every day, but just stay focused on that still, inner voice of conscience and wisdom; let your intuition be your guide, Kev. We're not here on Planet Earth to win awards and gold chains of recognition - we're here to help each other become better human beings with all the compassion and love we can summon for each other. If we get a raise in pay or that unexpected bonus for all our efforts, so much the better to pay the outstanding bills and to share an occasional evening out with a loved one over a glass of fine wine and good conversation! In the mean time, just try to experience each moment as joyfully as you can... A year from now, you may be focusing on a very different priority, indeed. "Carpe Diem"!
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